Shop Small Business Saturday - Supporting Local, Embracing Craftsmanship
Small businesses are the backbone of any healthy and thriving economy. Even though the holiday season is one of the most profitable times for retail giants and e-commerce, it's essential to take a step back and acknowledge the contributions of small businesses. In honor of the Shop Small Movement, we at Crane Post Script Today want to emphasize the importance of supporting small businesses, especially during the ongoing pandemic.
Crane Post Script Today has been around for over 200 years, and we couldn't have made it this far without the support of our local small businesses. Our brand has always been synonymous with quality and craftsmanship, and it is extremely fortunate that our retailers share the same passion. Our products are specialized, and it takes a considerable amount of skill and expertise to truly understand and appreciate every little detail of our products.
The value of supporting small businesses is far beyond just giving the local economy a boost. By doing so, you help the business owners keep their dreams and ambitions alive. Unfortunately, the ongoing pandemic has hit small businesses the hardest, with many of them struggling to stay afloat. Every purchase you make at your local small business can help keep the lights on and support a family.
Small businesses also often provide a more personal shopping experience, where the store owners and employees genuinely care about their customers. They also often carry unique, locally made, or hard-to-find products that cannot be found in big-box or online stores. When you support a small business, you're not just getting a product; you're also getting an experience.
When you purchase products from Crane's local retailers, you're supporting not just the retailer but also our brand. Our retailers are our partners, and they help us bring our products to you with the utmost care and quality. They understand our products and our brand ethos, which is essential in providing a satisfactory shopping experience for our customers. By supporting our retailers, you're indirectly supporting the values that we stand for and helping us keep our legacy alive.
In conclusion, we urge you to consider supporting small businesses in your community, especially during the holiday season. When you purchase from small businesses like Crane's local retailers, you're not just buying a product, but also an experience and livelihood. Let's embrace the craftsmanship and quality that small businesses bring to the table, and make a difference in our communities.